Japanese business ladies working - The Importance of marketing

Japanese Business at a Tipping Point: The Importance of Marketing

This is the first in a series of columns about Japan Inc.’s ultimate global challenge: marketing. Japan is the world’s third largest economy; it is an influential country and will continue to be a valuable contributor to the global economy. In the 1950s, Japan competed largely on low prices, low wages and selling cheap imitations of western goods. Recognizing the […]

Continue Reading
New Toyota Prius PHV 2017

Toyota Closes Another Gap in Sustainable Mobility

Green driving just got one option richer in Japan. At one of its largest press conferences since introducing the Mirai two years ago, Toyota launched its new Prius PHV plug-in hybrid. The automaker is shooting to sell each month 2,500 of the car it considers to be a key to sustainable mobility. Consumers nowadays have a broad range of electrified […]

Continue Reading
Salaries in Japan

In War of Talent, Japan’s Companies Poised to Ramp up Salaries: Hays Survey

Salaries in Japan lag behind those in Asia and the country is losing in the global race for talent, said Marc Burrage, managing director for Japan of international recruitment firm Hays at the presentation of the company’s 2017 Asia Salary Guide. And on first sight, the situation appears dire: The World Economic Forum finds Japan falling from sixth to eighth […]

Continue Reading
TUV Rheinland Cybersecurity Japan

Japan’s Approach to Tackling Cybersecurity Challenges

By Hiroyuki Arie, General Manager, Business Stream Systems at TÜV Rheinland Japan   On Nov. 28, I was working on this article about cybersecurity in Japan, when shocking news spread quickly across the nation. Major news media, including Kyodo News, simultaneously reported that the Ministry of Defense (MOD) had suffered a cyberattack. Ministry sources announced that a hacker had penetrated […]

Continue Reading
Academic Freedom - Waseda Shigenobu Okuma

Promoting Academic Freedom: Will Japan Seize Its Opportunity?

In my home country Germany, freedom of science is guaranteed by the Basic Law, as the constitution is called. When the Academic Freedom Act came into force in 2012, it increased self-governance of non-university research institutes in addition to universities. In contrast, the science sector in Japan has traditionally been strongly controlled by the ministries. Recently however, there is a […]

Continue Reading
Jobs in Japan 2017

Top 5 Jobs in Japan 2017

If you are looking to start a career or change jobs in Japan, you might well keep an eye on its manufacturing industries. Besides being home to many globally leading players, they also account for four of the Top 5 jobs in Japan that recruiting firm Hays expects to be in growing demand in the country’s job market in 2017. As technologies advance, some sectors have […]

Continue Reading
Battery Safety in Japan - Lithium Ion Battery

Ensuring Lithium Ion Battery Safety in Japan

by Kazushi Arima, General Manager, Mobility at TÜV Rheinland Japan   With their large output and long service life, lithium ion batteries power a broad variety of products from smartphones to electric vehicles. At the same time, there are frequent reports of safety problems that come with these batteries. Just recently, a South Korean smartphone manufacturer has garnered much unwanted […]

Continue Reading
Wind Energy Windmill

Japan Eyes Wind Farms to Power Energy Needs, Sets Ambitious Goals

By Ramesh Nadarajah, Vice President Industrial Services Asia-Pacific at TÜV Rheinland Asia-Pacific   Renewable energy is one of the most important factors in the transformation of Japan’s energy mix by 2030. This article provides a closer look into what has happened in the area of wind energy, one of the most promising renewable energy sources, and tries to identify some of […]

Continue Reading
Science and Technology Basic Plan Shinkansen High-Tech

How Japan Plans to Become the World’s Most Innovation-Friendly Country

Government and ministries strongly guide Japan’s science sector. So let us look into the new Fifth Science and Technology Basic Plan that came into force this April, which should lead the path for the country’s Science and Technology (S&T) for the next five years. It places a strong emphasis on internationalization. The aim is to make Japan the “most innovation-friendly […]

Continue Reading
Work Life Balance in Japan - Family

Work-Life Balance in Japan

When candidates tell you that they do not want to work overtime, or do not intend to commute to the working place for more than 40 minutes on one way, then one shall assume that the “work-life balance discussion” has also reached Japan. The general understanding is that the term means to find a suitable balance between a person’s professional […]

Continue Reading
Filing for bancruptcy in Japan - Lawyers

Filing for Bankruptcy in Japan

Critics disagree if the Japanese government’s Abenomics initiative has been successful so far, or will be in the future. Yet the number of bankruptcy cases filed with court has decreased steadily since 2010, showing a remarkable decline since the initiative’s launch three years ago. In fact, the number of cases filed in May this year was the lowest figure since […]

Continue Reading
Smart Grid - Electricity - VPP

Internet of Things: Better Electricity Supply and Demand Efficiency in Japan – Part 2

By Frank Piller, General Manager Products at TÜV Rheinland Japan   Demand response and virtual power plants (VPP) are expected to play a crucial role in the future, as outlined in METI’s latest Innovative Energy Strategy whitepaper. This article continues our discussion started here. Communication Standards for Demand Response In May 2013, a METI-sponsored workshop established the “Demand Response Interface […]

Continue Reading
Electricity Supply and Demand - Grid

Internet of Things: Better Electricity Supply and Demand Efficiency in Japan – Part 1

By Frank Piller, General Manager Products at TÜV Rheinland Japan   In recent years, the Japanese government has vigorously promoted energy conservation through various actions, including installing the feed-in tariff system for renewable energy, deregulating electricity and promoting the Smart House concept. For its part, in 2015 the Ministry of Economy, Trade and Industry (METI) has formulated its Long-term Energy […]

Continue Reading