Editorial

marketing communications japan office lady

How to Develop a Marketing Communications Strategic Plan

This is the fourth in a series of columns about Japan Inc.’s ultimate global challenge: marketing (if you came here from somewhere else, read this, this and this first). There is a lack of understanding (or training) in marketing basics within many companies. How can you execute Marketing 4.0 if you never learned Marketing 1.0? Consider the military… Anyone who […]

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India Tech Startups

Japanese Firms Invest in Tech-Startups

Japanese investors are now setting their eyes on developing countries, particularly India, for fledgling tech startups that have potential for growth. Currently, India’s economy is the seventh largest in the world measured by nominal GDP, and the third largest by purchasing power parity. Asuka Corporation, REAPRA Ventures, GREE Ventures, Mistletoe Capital, and Incubate Fund are just some of the Japan-based […]

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AI - Toyota Concept i

Japan Takes Fast Follower Approach on Artificial Intelligence, Too

Artificial Intelligence, or AI, has recently become a buzzword around the globe. The processing power of microchips is now strong enough for machines to do very complex tasks. In 2015, Google’s AlphaGo defeated the best human players in the board game Go, which was considered the last bastion of human advantage. It did not use pure computing power, but deep […]

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ISO 14001 in Japan

ISO 14001 Environmental Management System Standard Trends in Japan

By Hiroyuki Arie, General Manager, Business Stream Systems at TÜV Rheinland Japan   Twenty years have passed since the 1996 establishment of ISO 14001, the standard for environmental management systems (EMSs). By now, there are over 25,000 ISO 14001-certified organizations in Japan. This is second only to the number in China, and demonstrates that the concept of the environmental management […]

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Japan Monozukuri Manufacturing

Six Reasons Why Japanese Companies Struggle with Marketing

Continuing from my first article, this is the second in a series of columns about Japan Inc.’s ultimate global challenge: marketing. Following are the six reasons I believe Japanese companies struggle with marketing. 1. Language In the Japanese language, there is no direct translation for the word or concept of Marketing. It is spelled phonetically via five katakana characters (separate […]

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Japanese business ladies working - The Importance of marketing

Japanese Business at a Tipping Point: The Importance of Marketing

This is the first in a series of columns about Japan Inc.’s ultimate global challenge: marketing. Japan is the world’s third largest economy; it is an influential country and will continue to be a valuable contributor to the global economy. In the 1950s, Japan competed largely on low prices, low wages and selling cheap imitations of western goods. Recognizing the […]

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Salaries in Japan

In War of Talent, Japan’s Companies Poised to Ramp up Salaries: Hays Survey

Salaries in Japan lag behind those in Asia and the country is losing in the global race for talent, said Marc Burrage, managing director for Japan of international recruitment firm Hays at the presentation of the company’s 2017 Asia Salary Guide. And on first sight, the situation appears dire: The World Economic Forum finds Japan falling from sixth to eighth […]

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TUV Rheinland Cybersecurity Japan

Japan’s Approach to Tackling Cybersecurity Challenges

By Hiroyuki Arie, General Manager, Business Stream Systems at TÜV Rheinland Japan   On Nov. 28, I was working on this article about cybersecurity in Japan, when shocking news spread quickly across the nation. Major news media, including Kyodo News, simultaneously reported that the Ministry of Defense (MOD) had suffered a cyberattack. Ministry sources announced that a hacker had penetrated […]

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Daily Automotive News | Nikkan Jidosha Shimbun

Japan’s Daily Automotive News Launches English Website

TOKYO – Jan. 16, 2017 – The Daily Automotive News (Nikkan Jidosha Shimbun), Japan’s only daily newspaper dedicated to the automotive industry, is launching an English-language news site today. The website is online at https://www.JapanAutomotiveDaily.com. “The automotive industry is Japan’s most prominent industry, and technologies developed by Japanese car makers and parts suppliers are at the leading edge of present […]

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Academic Freedom - Waseda Shigenobu Okuma

Promoting Academic Freedom: Will Japan Seize Its Opportunity?

In my home country Germany, freedom of science is guaranteed by the Basic Law, as the constitution is called. When the Academic Freedom Act came into force in 2012, it increased self-governance of non-university research institutes in addition to universities. In contrast, the science sector in Japan has traditionally been strongly controlled by the ministries. Recently however, there is a […]

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