JETRO: An Invaluable Resource for Companies Looking to do Business in Japan

The Japan External Trade Organization (JETRO) is a non-profit government organization established in 1958 to promote and facilitate trade and investment between Japan and the rest of the world. It is responsible for supporting Japanese businesses and promoting foreign investment in Japan, and it operates offices in over 70 countries worldwide.

Services offered to companies interested in doing business in Japan

JETRO offers a range of services to support companies interested in doing business in Japan. One of its primary functions is to provide market intelligence and information on Japanese industries and markets. This includes data on market trends, regulations, and investment opportunities. Through its online portal, the organization also provides access to business directories, industry reports, and other resources that can be useful to companies considering entering the Japanese market.

In addition to market intelligence, JETRO offers a range of services to help companies establish a presence in Japan. This includes assistance with business registration, licensing, and other legal requirements. It also provides support for setting up a physical office or production facility in Japan, including assistance with site selection and negotiations with local governments.

Support to Japanese companies looking to expand overseas

JETRO also plays an important role in promoting Japanese companies and products around the world. It organizes trade shows and events to showcase Japanese products and services to potential buyers and investors, and facilitates business meetings and networking opportunities between Japanese companies and foreign businesses, helping to build relationships and foster collaboration.

For Japanese companies, JETRO provides a range of support services to help them expand their businesses overseas. This includes market research and analysis, assistance with regulatory compliance, and support for establishing a presence in foreign markets. The organization also provides support for business matching and partner searches, helping Japanese companies to connect with potential partners and customers in foreign countries.

Benefits of Working with JETRO

One of the key benefits of working with JETRO is the organization’s deep expertise and extensive network with offices in over 70 countries and works closely with local governments and industry organizations. This gives it unparalleled access to information and resources that can be valuable to companies looking to expand their business overseas.

Another benefit of working with JETRO is the organization’s focus on supporting small and medium-sized enterprises (SMEs). It recognizes that SMEs face unique challenges when it comes to expanding their businesses overseas, including limited resources and expertise. To address these challenges, JETRO provides a range of support services tailored specifically to the needs of SMEs, including training programs, financial assistance, and mentorship.


In conclusion, JETRO is an invaluable resource for companies looking to do business in Japan or expand their businesses overseas. The organization’s market intelligence, support services, and extensive network can help companies navigate the complexities of doing business in a foreign market and increase their chances of success. For Japanese companies, the organization provides support for expanding overseas, while for foreign companies, it offers support for entering the Japanese market. JETRO’s focus on supporting SMEs is particularly noteworthy, as it recognizes the important role that these businesses play in driving economic growth and innovation.


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