The Japan Automobile Manufacturers Association (JAMA) has revealed the logo, theme, and major events for the upcoming Japan Mobility Show, set to take place at Tokyo Big Sight in Ariake, Tokyo, from October 26 to November 5, 2023.
Previously known as the Tokyo Motor Show, the revamped Japan Mobility Show will open its doors to companies from all industries in Japan. Three main events—the Tokyo Future Tour, the StartUp Future Factory, and the Japan Future Session—will encourage interactive engagement between exhibitors and attendees.
The Show’s Concept and Logo
JAMA intends for the show to be a collaborative space where exhibitors and visitors can “envision the future, together.” The guiding themes of “Future,” “Green,” and “Dream” will underscore the show’s concept. The newly revealed logo symbolizes a nationwide effort to drive transformation, with interlocking circles representing individual gears joining forces to move forward.
The Three Headline Events
The Tokyo Future Tour will offer visitors a glimpse into what Tokyo might look like in the future with the practical use of new mobility. The tour will employ lights, sound, and spectacular visual displays to immerse visitors in the future vision of Tokyo. It will also feature four interactive areas themed around different aspects of future life: Life & Mobility, Emergency & Mobility, Play & Mobility, and Food & Mobility.
The StartUp Future Factory will serve as one of Japan’s largest startup pitch events, fostering collaboration between potential customers, leading Japanese companies, and startups in the mobility industry. Activities will include pitch sessions, award ceremonies, and business roundtables. The call for entries will begin in late June.
The Japan Future Session will host a series of presentations on various aspects of the future of mobility, from carbon neutrality to motorsports, that have worldwide relevance. The range of topics will cater to visitors of diverse backgrounds, covering both analytical and creative themes.
In addition to these events, the show will also host an array of programs such as Out of KidZania in JMS, the popular Takara Tomy booth, an e-motorsports competition, next-generation mobility test rides, zero-emission vehicles (ZEVs), motorcycles, a mini (“kei”) truck market, and a Tokyo Auto Salon booth.