IDA Group is a highly specialized consultancy for trade, reputation management, governmental affairs and funding. We share the belief in effective dialogue built upon trust and mutual understanding. Our language is clear, our concepts convince and our ideas inspire.
From our offices in Brussels, Berlin, London, Sao Paulo, Shanghai, Ottawa and Tokyo we support clients to communicate strategically, influence legislation, resolve issues, change regulation, enter new markets or overcome trade barriers.
IDA Group in Japan
In Japan, IDA Group is represented by Bonuterra Inc. We specialize in offering tailored market research, market entry and marketing communications solutions for international industrial B2B companies.
Market Entry and Representation
Market Research. We provide you with market research, market analysis and go-to-market recommendations for the Japanese market. You will know about market size, market trends, competition, economic climate, relevant distribution channels, political landscape and regulatory obstacles.
Distribution Network. We help you build your distribution network. We identify potential distribution partners and facilitate approach and liaison.
Representation. We represent your company in Japan tailored to your specific situation and needs, with our without operational responsibilities.
Marketing Communications in B2B Markets
Strategy. We work with you to develop a well-structured approach which makes your investment in publicity count.
Media Relations. Building on our strong relationships with specialized industry media in Japan, we help you reach exactly those people that you want to reach.
Advertising. We localize and place your advertisements and advertorials in Japan’s industry media and make sure to maximize your ROI.
Trade fairs and customer events. We make sure that the setting for your outreach to potential and existing customers is appropriate and effective.
Executive Communications Counsel. We provide advisory in crisis and issues management, briefings and spokesperson counsel.
Training. We provide media and editorial training to marketers who understand that content marketing is a powerful tool in B2B, too.
Visit idagroup.global for our global services.