Toyota Gazoo Racing (TGR) has announced a special Sebastien Ogier 9x World Champion Edition of the GR Yaris, which was unveiled as an under-development prototype at the 2026 FIA World Rally Championship (WRC), Round 1: Rallye Monte-Carlo. The vehicle is a commemorative edition to honor driver Sebastien Ogier’s record tying ninth World Rally Championship (WRC). Ogier clinched his latest title […]
toyota
Toyota Gazoo Racing World Rally Team Unveils Landmark Campaign for 10th Season
The newly redesigned Toyota Gazoo Racing World Rally Team is set to embark on its 10th season of competition. The anticipated season opener is the 2026 FIA World Rally Championship, an event famed for its challenging twists and turns. The season’s launch, taking place at the iconic Rallye Monte-Carlo, will occur from January 22 through 25. This race is a […]
Toyota: From Maru-nage to Micro-management?
The Japanese word “maru-nage” (丸投げ) means to throw everything at someone, or for example throw the ball, and totally leave it in someone else’s hands. For Japanese business, this is usually not a good meaning. But in an era of doing more work with less people, this type of management or outsourcing is fact for many projects, events and operations. […]
Japan’s Industrialization: Key Players and Milestones
Japan’s industrialization in the late 19th and early 20th centuries is a fascinating and remarkable story of a nation that transformed itself from an isolated feudal society into a modern industrial powerhouse. The history of Japan’s industrialization is filled with challenges, determination, and the foresight of visionaries who played a vital role in various development steps. This story delves into […]
Japan Takes Fast Follower Approach on Artificial Intelligence, Too
Artificial Intelligence, or AI, has recently become a buzzword around the globe. The processing power of microchips is now strong enough for machines to do very complex tasks. In 2015, Google’s AlphaGo defeated the best human players in the board game Go, which was considered the last bastion of human advantage. It did not use pure computing power, but deep […]
Japanese Business at a Tipping Point: The Importance of Marketing
This is the first in a series of columns about Japan Inc.’s ultimate global challenge: marketing. Japan is the world’s third largest economy; it is an influential country and will continue to be a valuable contributor to the global economy. In the 1950s, Japan competed largely on low prices, low wages and selling cheap imitations of western goods. Recognizing the […]
