Many small and mid-sized subsidiaries of foreign B2B companies in Japan don’t have large budgets for communication activities. Although there is a trend toward recognizing communications as a strategic function here, too, more often than not, this awareness is still lacking. It’s not uncommon for sales people to think that communications equals advertising, which in turn equals a waste of […]
Marketing
Public Relations in Japan
PR in Japan: Targeting the Right Newspapers
Japan is different. Yes, we have all heard this sentence before. And for many of us, make that too often before. Yet when it comes to public relations, a smartly localized approach can produce superior results—especially in Japan. The reason is—you’ve seen it coming—that the market has quite a few peculiarities. Interestingly enough, many international companies don’t localize smartly and […]
