effective b2b communications

Effective B2B Communications - Business Lady

Effective B2B Communications in Japan: The Vital Role of Strategy

Many small and mid-sized subsidiaries of foreign B2B companies in Japan don’t have large budgets for communication activities. Although there is a trend toward recognizing communications as a strategic function here, too, more often than not, this awareness is still lacking. It’s not uncommon for sales people to think that communications equals advertising, which in turn equals a waste of […]

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