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Marketing Communications Checklist

The Universal Marketing Communications Strategy Checklist

This is the fifth in a series of columns about Japan Inc.’s ultimate global challenge: marketing (if you came here from somewhere else, read this, this, this and this first). Developing a marketing communications strategy carries over to religious, charitable, environmental, non-profit, social and governmental agencies, or any organization or group that has a particular cause to promote, needs to […]

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Japan Monozukuri Manufacturing

Six Reasons Why Japanese Companies Struggle with Marketing

Continuing from my first article, this is the second in a series of columns about Japan Inc.’s ultimate global challenge: marketing. Following are the six reasons I believe Japanese companies struggle with marketing. 1. Language In the Japanese language, there is no direct translation for the word or concept of Marketing. It is spelled phonetically via five katakana characters (separate […]

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