Mitsubishi Motors Corporation has introduced its Outlander Plug-in Hybrid Electric Vehicle (PHEV) to the Philippine market, marking the first entry of the current-generation model in the ASEAN region. The Outlander PHEV, a flagship model for Mitsubishi, integrates advanced electrification and all-wheel control technologies.
The vehicle is based on the concept of 'EV for everyday driving, hybrid for longer journeys,' offering a unique blend of powerful, smooth, and quiet driving performance. It is designed to provide safe and reliable driving across various weather and road conditions. Since its initial launch in 2013 as the world's first SUV-type PHEV, the Outlander PHEV has been sold in over 60 countries and has received high acclaim in markets such as Japan, North America, Europe, and Australia.
The model has achieved the top sales position in the PHEV category in Canada for three consecutive years, from 2023 to 2025, and led PHEV sales in Japan during fiscal 2024 and fiscal 2025. The Philippines, identified as a key market for Mitsubishi Motors, has seen growth in the SUV segment alongside rising interest in environmentally friendly vehicles and advanced technologies.
With the introduction of the Outlander PHEV, Mitsubishi Motors aims to expand customer options and strengthen its product lineup in the Philippines. The company continues to focus on delivering new value through models built on electrification and all-wheel control technologies, contributing to the advancement of sustainable mobility.
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