Japanese companies struggle with marketing

Japan Monozukuri Manufacturing

Six Reasons Why Japanese Companies Struggle with Marketing

Continuing from my first article, this is the second in a series of columns about Japan Inc.’s ultimate global challenge: marketing. Following are the six reasons I believe Japanese companies struggle with marketing. 1. Language In the Japanese language, there is no direct translation for the word or concept of Marketing. It is spelled phonetically via five katakana characters (separate […]

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