JCB Co., Ltd. has launched a promotional campaign for inbound visitors to Japan’s Tenjin area, a notable district in Fukuoka City. This campaign, announced on February 2, 2026, runs until March 31, 2026, and targets international tourists visiting the city.
The initiative is part of an ongoing partnership between JCB and American Express in Japan, extending its offer to eligible American Express Card Members, including those with cards issued through partner institutions.
Following a successful campaign in Kobe City in 2025, JCB and American Express aim to enhance shopping experiences for international tourists by encouraging them to visit and shop at participating department stores and retailers in Tenjin. The promotion offers cardmembers an original Japanese-style drawstring pouch when they make a single purchase of 5,000 JPY or more with a JCB or American Express card issued overseas.
Prize redemption occurs at a designated event space connected to Tenjin Station, marked by promotional banners and displays to create an inviting atmosphere. Moreover, announcements on large-screen displays at Tenjin Station, alongside information in nearby hotels, aim to further boost campaign awareness.
Companies involved highlight the importance of such initiatives in supporting local economies and enhancing tourist activities, pointing out the success of previous collaborative efforts in promoting shopping districts across Japan.
For details on the JCB campaign, interested parties can visit the dedicated webpage linked in the promotional materials. Similarly, information about the American Express offerings in the campaign is available on their specific promotional page.