JCB, the international payment brand from Japan, is celebrating its 30th anniversary in the Philippines in 2026, coinciding with the 70th anniversary of diplomatic relations between Japan and the Philippines. This dual celebration underscores the enduring partnership between the two nations, with JCB playing a significant role in fostering cultural and economic ties.
Since entering the Philippine market in 1996, JCB has expanded its presence by offering seamless payment experiences and exclusive travel benefits, helping Filipino cardholders engage more deeply with Japanese culture. The company aims to continue serving as a bridge between the two countries, emphasizing shared experiences and cultural connections.
To commemorate these milestones, JCB is hosting a series of events and promotions throughout the year. A special event will be held at the SM Mega Fashion Hall from September 25 to 27, 2026, featuring Japanese cultural showcases and collaborations with merchants. This event will highlight JCB's contributions to strengthening ties between Japan and the Philippines.
Among the exclusive promotions are a Japan visa application for PHP 30, USD 30 off Japan Airlines flights, and discounts at popular Japanese establishments in the Philippines. These offers aim to bring Filipino consumers closer to Japanese culture and lifestyle.
Wataru Tamura, JCB Philippines Country Manager, emphasized that the anniversary is more than a corporate milestone. “For us, this milestone is a celebration of the lasting relationships, shared experiences, and cultural connections JCB has built with Filipino cardholders over the past three decades,” Tamura said.
As JCB continues to evolve alongside the changing lifestyles of Filipino consumers, it remains committed to the Japanese values of innovation, trust, and hospitality. These values are reflected in the company's ongoing efforts to provide high-quality services and products to its customers worldwide.
For more information on JCB's anniversary promotions and offers, interested parties can visit the JCB Philippines website or follow their social media channels. Terms and conditions apply, and promotional periods, eligibility requirements, and redemption mechanics may vary per offer.