Japanese medical apparel brand Classico, Inc. has expanded its #ClassicoPokemonCollection to several Asian countries. Initially launched in Japan, the collection is now available to healthcare professionals in Singapore, Malaysia, the Philippines, Hong Kong SAR, Taiwan region, and Thailand as of June 4.
The move follows the collection's success in Japan and increased demand from international consumers. The collection includes four designs of scrubs featuring popular Pokemon characters: Pikachu, the First Partner Pokemon from the Kanto region, Eevee, and Snorlax.
Designed to foster comfort and approachability in medical settings, the scrubs are available in sizes XXS to XL and are available at various price points across the newly included regions, inclusive of local currencies.
This launch reflects Classico's commitment to transforming typical medical attire into a more engaging and personable experience. By incorporating cultural and thematic elements such as Pokemon, the company aims to bring a sense of joy and artistic expression to healthcare environments.
The #ClassicoPokemonCollection is part of the broader Scrubs Canvas Club initiative, which collaborates with artists, films, and music to enhance the traditional functionality of medical uniforms with creativity and style.