KPMG in India and CleverTap have announced a strategic alliance aimed at integrating advanced customer engagement capabilities into enterprise transformation programs. This collaboration combines KPMG in India's Connected Enterprise and advisory expertise with CleverTap's customer engagement platform to enhance personalization while maintaining governance, security, and business priorities.
The alliance targets organizations within the BFSI (Banking and Financial Services), retail, and consumer markets. By incorporating CleverTap's analytics and orchestration capabilities into KPMG-led initiatives, the partnership aims to connect customer data with execution more effectively, offering coordinated, lifecycle-based engagement approaches.
KPMG in India will leverage its consulting experience in operating model design, governance, risk, and compliance, alongside CleverTap's platform capabilities, which include real-time analytics and AI-driven engagement enablement. The goal is to support organizations in strengthening customer engagement and retention initiatives, ultimately enhancing customer lifetime value.
This collaboration is designed to help companies reduce churn, improve customer engagement, and pursue sustainable revenue growth while navigating regulatory requirements. Ram Seshadri, Partner, Digital Cloud Solutions at KPMG in India, emphasized the alliance's potential to activate insights responsibly and scale customer engagement sustainably.
Anand Jain, Co-founder and Chief Marketing Officer of CleverTap, highlighted the need for intelligence over mere data to deliver personalized experiences. By combining KPMG's transformation expertise with CleverTap's platform, the partnership aims to equip brands to deliver personalized journeys that increase customer lifetime value.
The alliance seeks to develop stronger, more resilient customer ecosystems by merging strategic advisory insights with advanced engagement technology. As businesses navigate a rapidly evolving digital and regulatory landscape, this collaboration aims to support them in deepening customer relationships.