Ishihara Sangyo Kaisha, Ltd. (ISK), headquartered in Osaka, Japan, has announced a refresh of its corporate brand identity and introduced a new corporate slogan, “Local Insight, Global Impact.” This move is part of the company's strategic transformation aimed at achieving its Vision 2030 objectives.
The new slogan reflects the ISK Group's core strengths, focusing on the continuation of value creation through innovative uses of chemistry. It highlights the company's commitment to leveraging local insights to make a global impact through its varied business operations, which span several communities and countries.
The rebranding initiative intends to unify the ISK Group companies under a consistent visual and philosophical framework. This is encapsulated in the new brand symbol, which represents energy and purpose, aiming to project a confident corporate identity across diverse markets.
Vision 2030 serves as ISK's blueprint for increasing corporate value and fostering sustainable growth through existing business expansion and exploring new opportunities. The vision emphasizes originality, acceleration, and global reach, with an overarching aim to transform lives using chemical technology.
The company continues to advance its product development initiatives, focusing on both organic and inorganic chemistry, while strategically pursuing growth in high-potential fields such as environmental solutions, energy, biotechnology, and IT.
As ISK implements its refreshed brand identity, it reaffirms its commitment to creating essential value for society, promoting better living conditions globally through its chemical technology expertise.